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Equal parts photo-rich lookbook, and cultural commentary, Fly: The Big Book of Basketball Fashion is the story of the extraordinary intersection of high fashion and basketball, from the league’s inception to today, and celebrates the iconic style of NBA athletes * A USA Today Bestseller

Each chapter explores the style of an era and the cultural influences that shaped it: The league’s inception in 1949, pre-Civil Rights Movement, when the NBA was mostly comprised of white players who wore suits and skinny ties. The years following the Civil Rights Act of 1964 and the birth of funk and R&B when basketball fashion got flashier (think Walt “Clyde” Frazier and Wilt Chamberlain wearing fur coats and big hats). The Michael Jordan era of the 1980s and 1990s, with its oversize suits. The epic Iverson/Hip-Hop years of the late 1990s and early 2000s. And now to today, a time defined not only by social media and high fashion’s birthing of the tunnel walk (think LeBron James, Dwyane Wade, and Russell Westbrook), but one in which athletes are idealized as style icons and activists, figures who inspire conversations beyond how they play and what they wear.

Genre:

"A coffee-table book that elevates the subject to the same decorative status as a Dior or Gucci monograph."
The New York Times
Mitchell S. Jackson walks readers through eight decades of sharp suits, fresh kicks, audacious bling and playful embodiments of swagger on and off the court. Perfect for your friend who’s still talking about Serge Ibaka’s scarf.
The New York Times
Jackson, a prize-winning cultural critic, shows how basketball players became the most glamorous, fashion-forward athletes in the world.
The New York Post
“A gorgeous, glamorous look at the intersection of fashion and basketball.”
Bookpage
"Stunning photos and spot on cultural commentary."
The Root
“Mitchell S. Jackson expertly fuses fashion and basketball, showing why players’ off court style can be as impactful as what they do in the game.” B>NINA GARCIA, editor in chief, Elle“In Fly, Jackson does more than compile a basketball/fashion look book, and it’s more than a timeline and history. To me, what he explores is the evergreen push to remind people that the talented are more than their talents. That there’s a burning creativity and a relentless desire to express oneself, not as a highlight but as a human.” —JASON REYNOLDS, #1 New York Times bestselling coauthor of Stamped“You cannot be a true enthusiast of sports or fashion if you don’t own a copy of this book. European designers are too often credited with the trends that spread around the world, and Jackson shows us that those designs are nothing without validation from the streets where many NBA athletes get their start. In this beautiful celebration of culture, he captures the role these athletes have played in style on a global scale.” B>D. WATKINS, New York Times bestselling author of Where Tomorrows Aren’t Promised and Black Boy Smile“NBA fashion has evolved so much over the years. To see the various styles worn by players throughout the eras—all in one book—is cool. Now with social media and the game being so global, everyone sees everything. NBA fashion has never been bigger.”
P.J. TUCKER, Philadelphia 76ers
“Throughout “Fly,” Jackson’s bird’s-eye-view on the intersection of high fashion and elite athletes is comprehensive, and packed with commentary and historical context alike.”
CNN Style

On Sale: Sep 5, 2023
Page Count: 224 pages
Publisher: Artisan
ISBN-13: 9781648290923